Phygital Studio Bengaluru: How Pratik Nagotra’s Beto Platform Is Rebuilding How Brands Sell Physical Spaces
Walk into a showroom and feel nothing. That is the problem Pratik Nagotra has spent twelve years solving. His Bengaluru startup Phygital Studio, and its platform Beto, is turning empty square footage into experiences that actually close deals.
When a brand builds a showroom, it usually calls five different vendors. A design agency for the look. An interior firm for the build. A systems integrator for the wiring. A software team for the backend. Each takes their slice and leaves. Nobody owns the whole experience, and nobody is responsible when the space fails to actually sell anything.
Pratik Nagotra noticed this in 2014. A mechanical engineer who trained in racing engine design at Oxford Brookes University and later worked at Bosch in Bengaluru, he founded Phygital Studio on one principle: one team, one brief, full accountability from design to deployment. The first clients were real estate companies who needed to show buyers apartments that did not exist yet. An early project for developer Kalra led to Prestige Group, one of Bengaluru’s largest builders, and the company’s direction became clear. Experience centres, digital twins, interactive sales tools and retail installations, all delivered as a single integrated product.
Everything the company builds runs on Beto, its proprietary platform. Beto has three parts: Composer, a visual no-code interface for building experiences; a CMS that manages and assigns content to devices via licence keys; and Player, the runtime application on the screen. The hardware, LED walls, touchscreens, transparent displays and depth-effect panels, is sourced through manufacturing partnerships with Samsung, Philips and LG.
The client list today includes Adani, Deloitte, Century Laminates, Noor Energy 1 and Rings and I, a jewellery brand for which Phygital built a customisation tool that lets customers design pieces on-screen before purchase. AI runs across internal operations, from planning and content generation to accounting, at a monthly cost of approximately $1,500. Without it, Nagotra has said, the team would need to be three times its current size.
Phygital Studio is not a startup chasing a funding round. It is an eleven-year-old bootstrapped company that has grown by doing good work for large clients quietly. That lack of fanfare is also its most honest description of the opportunity it is addressing. Most Indian enterprises have not yet figured out that a physical space can be a measurable sales tool rather than a cost centre. Phygital Studio is not waiting for the market to catch up. It is building the evidence one project at a time.
