SuperLiving Raises 7 Million Dollars Series A Funding Led By Lightspeed To Expand AI Wellness Platform
Bengaluru based wellness platform SuperLiving has raised 7 million dollars in a Series A round led by Lightspeed, with Kae Capital and All In Capital also participating, as the AI powered startup doubles down on India’s tier two and tier three cities.
For a long time, personalised wellness coaching in India has been something only people in big cities could really afford. Bengaluru based startup SuperLiving is betting that this no longer has to be true, and investors seem to agree. The AI powered wellness and preventive health platform has raised 7 million dollars in a Series A round led by Lightspeed, with existing backers Kae Capital and All In Capital also putting in money.
This is SuperLiving’s second round in under a year. The company had raised 2 million dollars just five months ago in a round led by Kae Capital, and before that it picked up 2 crore rupees from All In Capital after winning the Elevator Pitch competition in September last year. The pace of these rounds says something about how quickly the startup has grown since its founding in 2025 by Manavdeep Singh Grover and Gurjot Kaur, both former leaders at Meesho and Pocket FM.
SuperLiving’s pitch is built around an always on AI companion that helps users with nutrition, movement, sleep, stress and daily habits, paired with short educational content and coaching, much of it in regional languages. The company says it has already crossed 1.5 million app installs and more than 100,000 paying users, priced affordably in the 99 to 250 rupee range. What stands out is where these users are coming from. As much as 73 percent of SuperLiving’s paying base comes from tier 2 and tier 3 cities such as Meerut, Gangtok, Agra, Nashik, Bhiwadi, Varanasi, Hisar, Jalandhar, Indore, Jaipur and Visakhapatnam, places that typically have far less access to nutritionists, therapists or fitness coaches than India’s metros.
The fresh capital will go toward strengthening SuperLiving’s AI capabilities, growing its vernacular content library, speeding up product development and pushing further into smaller cities. The company also plans to move beyond wellness content and coaching into adjacent categories like diagnostics, health commerce and other personalised care services, areas that would put it closer to platforms like HealthifyMe and newer precision diagnostics players entering the market.
“For decades, personalised wellness has been accessible only to those who could afford experts, coaches and consultants. What we have learned from serving more than 1.5 million users is that the demand for trusted, personalised guidance extends far beyond India’s metros,” said Manavdeep Singh Grover, Co founder and CEO of SuperLiving. Harsha Kumar, Partner at Lightspeed India, was equally direct about why the firm backed the round. “Most wellness platforms are built for the top of the pyramid. SuperLiving is building for the rest of India, affordable, vernacular, culturally grounded, and actually sticky. The early traction from tier 2 and tier 3 users tells you everything about where the real demand is,” she said.
The broader opportunity here is large. India’s digital health market is projected to grow to nearly 107 billion dollars by 2033, and preventive healthcare is increasingly seen as the more defensible part of that market compared to pure consultation or diagnostics. SuperLiving’s bet on affordability and language localisation gives it a genuine point of difference from metro first competitors. That said, building trust around health advice through an app, especially in smaller towns where digital literacy and willingness to pay can vary widely, is a much harder problem than user growth charts suggest. Retention, not installs, will be the real test of whether this model can scale into the diagnostics and health commerce categories the company is eyeing next, and whether low ticket pricing can eventually support a sustainable, profitable business.
